The tahini brand desiring a digital home as tasty as their sauces.

Sunny Fine Foods

Sunny founders Nora Hedgecock and Matt Kramer came to us seeking an e-commerce website that properly reflected their brand, ethos and product offering.

After a successful launch of the original Sunny tahini dip products, the Sunny team was ready to make major updates to their online presence. They desired a site that showcased their vibrancy while also making it easy for customers to find their products in store and online.

A stylized sun with a smiling, expressive face and a bright turquoise outline.

We designed and developed a website to be easily scalable. With a growing business in mind, Sunny needed a site that was fun, functional, and flexible enough to accommodate new products down the line.

A platter of colorful sliced vegetables surrounded by bowls of tahini sauce, with a hand scooping from one bowl.
Three containers of tahini sauces stacked, labeled with flavors: Original, Green, and Calabrian Chili, highlighting protei...
Bright blue t-shirt featuring a cartoon character juggling various food items, with "Sunny Fine Foods Inc." text below.

The website was built on Shopify for flexibility and growth. The Sunny team started their e-commerce sales with much-loved merch.

A white long-sleeve shirt with a food-themed graphic against a colorful spread of grilled vegetables and salads.
A person stands with their back facing the camera, wearing a blue shirt with a playful graphic and denim shorts, overlooki...
Toast topped with a creamy egg salad and garnished with green onions, served on a decorative plate.

We spotlighted Sunny’s community with a Recipes page that showcases how friends of the brand use Sunny along with a 'Submit Your Recipe' feature to encourage user contributions.

A hand reaches for two slices of bread topped with creamy spread, surrounded by pickles and a bowl of eggs on a checkered ...
A jar of tahini with a sunny logo, resting atop vibrant yellow sunflower petals.
Services

Shopify E-commerce Website Design + Development

Credits

Branding & Packaging: Tina Miyakawa
Photography: Sunny Fine Foods

Outcomes
  1. Sunny's first Expo West!

  2. Major retail partnerships, including with Whole Foods and Sprouts, are bringing Sunny products into more homes.

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We are so thankful for our time with Present and couldn't be happier with the end results of the project. Joyce and Michelle approached the project with care and intention from the very beginning, taking time to deeply understand our brand in order to create a website that was elevated, refined, and true to Sunny. We were so pleased with the communication and collaboration throughout, and can't wait to continue our work with Present as we grow.
Nora Hedgecock and Matt Kramer, Founders
Next project

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