Present Studio

The beloved Sunset Junction staple seeking a refreshed brand presence.

Gilly Flowers

For nearly 30 years, Gilly Flowers has focused on serving the Silver Lake community, leaving little time to update their branding or website.

While visiting the shop one afternoon, we overheard the owner’s frustration with their outdated Shopify site. Eager and able to help, we offered our expertise on the spot. One conversation turned into a full-scope collaboration in which we revitalized the brand's entire experience.

Stylized gold letter "G" with a curved tail, set against a black background.

Gilly Flowers is–and has always been–a neighborhood florist. In honor of that legacy, the brand refresh was rooted in crafting bespoke floral moments for all.

Elegant gold text spelling "gilly" centered on a dark green background.
A vibrant display of flowers, featuring orange blooms, lush greenery, and protea flowers, against a rustic background.
Dark background with text promoting floral arrangements for all occasions, highlighting creativity and variety in design.
A cart filled with various potted plants and succulents sits against a wall of greenery and a large window.
A vibrant pink orchid with spotted petals, set against a soft pink background.

With a steady stream of online orders, the team needed a website that performed beautifully—both in function and design.

A hand holds a lush bouquet of white and yellow flowers against a dark background, with product details alongside.
A person arranging a colorful bouquet of diverse flowers and greenery against a muted background.
A smartphone displays a floral design website, highlighting services and inviting users to explore the neighborhood.
Four sections feature local spots: Café Stella with flowers, La Pharmacie du Vin's entrance, Intelligentsia's coffee, and ...
A variety of colorful flowers, including pink dahlias and white peonies, arranged in clear vases atop a glass table.
Elegant logo featuring the text "gilly" in gold, flanked by the words "flowers" and "moments" on a dark background.

Committed to high-quality craftsmanship, we partnered with a variety of vendors to bring the brand to life through custom letterpress cards, tape, stickers, and tissue paper.

Three decorative cards featuring quotes by Oscar Wilde, surrounded by colorful flowers in the background.
A person adjusts an old printing press, surrounded by stacks of paper and sunlight streaming through large windows.
An elegant card with a quote by Oscar Wilde about happiness, printed on textured beige paper with a website link.
A vibrant bouquet featuring roses, peonies, and greenery, wrapped in brown paper with a black ribbon bow.
A box filled with rolls of decorative tape printed with "gilly," surrounded by colorful floral arrangements.
Shiny, crumpled square of gold foil with varying textures and light reflections.

Collaboration continued in the physical shop space where a local signpainter used gold leaf for the shop signage. The perfect final touch!

A man wearing a mask paints on a glass door surrounded by green ivy, focused on his artistic work.
Glass door with gold lettering "gilly," surrounded by green foliage and floral arrangements visible inside.
Services

Brand Strategy + Identity
Shopify E-commerce Website Design + Development
Brand Assets

Credits

Photography: Ye Rin Mok, Gilly Flowers

Outcomes

  1. Expanded into a larger space nearby.

  2. Gilly Flowers becomes the official floral vendor for Erewhon Silver Lake.

  3. Gross sales up 12% in first year post-launch with a steady 9% conversion rate.

  • 1.The new space at Sunset Junction
  • 2.Gilly Flowers at Erewhon
  • 3.
It's perfection. I can't tell you how much I am soooo happy with this!!!! Just simplified our lives 100%!!!! Thank you, thank you!
— Neal Guthrie, Owner
Next project

Sunny Fine Foods