Present Studio

The artisan jam maker in need of a truer brand expression.

Saba Jam

Saba Jam, known for its artful and nuanced flavors, needed a brand that reflected the same depth and quality of its products.

When we first met Saba Parsa, the founder of her namesake jam brand, she had already cultivated a devoted following drawn to her inventive flavors and masterful use of seasonal produce. While her product is impeccable, the surrounding brand was lacking in the same quality. Together we worked to create a brand as vibrant and distinctive as Saba herself.

A 3-cent stamp featuring vibrant red strawberries and leafy green stems, labeled "USA."

For Saba Parsa, jam-making began as a simple act of love–crafting jars of jam made with California's bounty to share with her partner in Boston. The visual inspiration for Saba Jam stemmed from these heartfelt origins.

Black text spelling "SABA" on a soft beige background, with the letter 'a' stylized in lowercase.
Colorful logo featuring the word "SABA" with a mix of shapes and vibrant hues including red, blue, green, and black.
Yellow peaches with a hint of red are piled together, partially covered by white paper marked with handwritten text.
A collage featuring a field of daisies, a sliced lemon, and a girl in a plaid dress holding a striped ball.
Small glass jars filled with orange jam are arranged on a countertop in a commercial kitchen.
A pile of vibrant oranges with green leaves, featuring a small knife resting among the fruit.
A person stands beside a large postal cart filled with packages, wearing casual clothes and a tote bag.

Saba desired a packaging solution that was both efficient and eye-catching. We opted for bright colors and playful graphics to create a strong visual impact.

Three jars of jam stacked in front of a window, featuring bold SBA branding and a yellow label on the bottom jar.
A jar of aprium noyaux jam with a white label featuring bold letters and a yellow sticker, placed on a neutral surface.
A person in a striped yellow shirt holds three jars of jam and a brown paper bag.
A jar of blueberry verjus jam with a spoon, next to a yellow quince on a textured surface.
A person holds a pavlova cake on a plate, with a jar of blueberry jam and books stacked beneath it.

We drew inspiration from Saba's own memories and the mail art movement of the 70’s/80’s which "centered on sending small-scale works through the postal service." The result is a joyful brand that’s representative of its spirited founder and her own small-scale works of art.

A roll of decorative tape with colorful abstract shapes and letters on a wooden surface, casting a shadow.
Two stacked cardboard boxes with artistic eye designs and labels near a door, surrounded by a natural setting.
A postcard featuring two ripe apricots beside a poem titled "Abundance" on a colorful fabric background.
Two dark red cherries connected by a green stem, with a single green leaf attached.

We created a custom Shopify e-commerce website to showcase all of Saba Jam’s seasonal offerings. Intuitive and easy to use, the site is designed to grow and evolve alongside the brand.

A jar of Tayberry Rose Jam topped with stacked cookies, set against a softly lit background.
Samin Nosrat's quote celebrates Saba's preserves, highlighting their artistic and poetic essence beyond mere jam.

We designed a simple suite of emails for Saba to share regular updates with her devoted jam fans.

New arrivals of jams and candy: Aprium Noyaux Jam, Nectarine Ginger Jam, Citrus Peel Candy, and Mulberry Plum Jam.
Colorful flyer for the Sesame Spring Market featuring event details, vendor names, and floral decorations.
A hand holding a jar of blueberry jam, with a spoon and a cracker topped with jam on a lap. Sunlight casts soft shadows.
Services

Brand Strategy + Identity
Shopify E-commerce Website Design + Development
Brand Assets

Credits

Photography: Em Ferretti

Outcomes

  1. Featured in the SF Chronicle!

  2. A collaboration with Diaspora Co. to create a limited edition Apricot Chilli Saffron Jam.

  3. Within the first year post-launch, gross sales on the website increased 117% and conversion rate increased by 31%.

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Working with your studio has been truly dreamy. From the start to finish I felt heard, seen, and supported. I am excited to see my product now presented in a way that matches the quality of the product that is inside.
— Saba Parsa, Owner and Jam-maker
Next project

Noma Projects